History

1978."Something has to be done". People were moving from northern Värmland and the unemployment was high. The local authority of Torsby worked with different organisations and put together groups with people from different industries. The groups were to come up with suggestions for projects to start in the area. Important with the projects was that they were supposed to generate work. Most of the ideas were never used but from the group that had responsibility for the tourism came one idea that they thought were good enough to be tested. 

1979.Timber was rafted downstream river Klarälven every summer and since 1953 the Swedish Scouts had been performing a timber raft tour called "the blue hike". The group for tourism decided to try the idea of timberrafting on the river and at the test tour Anders Wiss participated. Mr Wiss decided that he and his wife Birgitta would arrange timber raft tours and the others regarded them as a bit mad because thought it would never work.

1980. 200 guests and 90 journalists, marketers and travel agents go timber rafting. The company had a loss this year.

1981. The first instructor is hired and the company have about 800 guests. The loss is covered.

1982. The second instructor is hired and we have about 1200 guests.

1983. The company changes its name to Vildmark i Värmland (ViV).

1986. We receive the award "this year´s Gnosjöare" (Gnosjö is a city in Sweden that is known for as being full of people that can make a profit of almost anything).

1987. The Company adds canoe tours to its arrangements. The employees increase to 20 persons.

1988. ViV receive an award as "This year’s enterprising spirit" from Torsby. A boat for white water rafting is purchased.

1989. A second boat for white water rafting is purchased.

1990. 25 seasonal employees is at work this year and 2500-3000 guests go timber rafting and 1000-1500 guests go canoeing.

1991. The commercial log rafting come to an end.

1993. The company receives the second award as "this years enterprising spirit" from Torsby. Klarälvens campsite is purchased and the service building is renovated.

1994. ViV receive an award as "this year’s ecotourism company of the north". This year Vildmark start to develop the work with the quality system ISO 9002.

1995. A powerful spring flood in addition to heavy rain makes river Klarälven flood and all the buildings are invaded with water. The campsite is worst, the water reaches the windows of the cabins. Vildmark starts to sort the waste.

1998. Vildmark receives "Grand Travel Award" for ecotourism in Sweden and "This year’s tourism company in Värmland".

2000. IngMarie and Anders Junler, employees since ten years, take over and continue to operate the company after the same principles.

2002. Vildmark i Värmland’s timber raft-trips on Klarälven are given ecotourism’s “Naturens Bästa” [Nature's Best] grading.

2003.The company receives the award as "this year´s leader of a business" from the business organization and the authority in the district Torsby.

2004. Vildmark i Värmland takes part in the seminar ”Quality assurance of tourism-related services” held by ETOUR (European Tourism Research Institute). Vildmark i Värmland´s system for quality assurance and documentation is approved for certification for the year 2004-2005.

2005. Vildmark i Värmland receives an award as ”the third best tourism product in Scandinavia” from Scandinavian Travel Award.

2005. IngMarie and Anders Junler purchase Vildmark i Värmland.

2006. Vildmark i Värmland renews the certification of ETOUR Quality Assurance for the year 2006-2007.

2006. Vildmark i Värmland renews the ecotourism certification ”Nature´s Best” for the year 2006-2010.

2008.  Vildmark i Värmland is nominated as one of the best experiences in Sweden by tour operators in Germany Holland, England, France and Italy. Other nominees were Ice Hotel, (who also won the award), City of Stockholm, the Vasa Museum and Säfsen Resort.

2009. Vildmark i Värmland is once more nominated as one of the best experiences in Sweden. This year by tour operators in Germany, Holland, England, France, Italy, USA and Russia. Another honorable nomination was the Grand Tourism Award and Löfbergs Lila honorable mention for marketing efforts outside Sweden.

2010. Vildmark i Värmland renews the certification of ETOUR Quality Assurance for the year 2010-2011.

2012. Vildmark i Värmland renews the certification of ETOUR Quality Assurance for the year 2012-2013.

2013. National Geographic adds Vildmark i Värmlands timber raft-trips to their list of "50 tours of a Lifetime".

2014. Vildmark i Värmland renews the certification of ETOUR Quality Assurance for the year 2014.

Vildmark i Värmland has recieved many differents awards since 1980. We have got rewards from the community, tourism organisations in the regions and Sweden.

Vildmark i Värmland has got all the awards depending on the manners of the work for Vildmark i Värmland and it´s profile.