{"id":11441,"date":"2024-01-25T15:29:27","date_gmt":"2024-01-25T14:29:27","guid":{"rendered":"https:\/\/vildmark.se\/?page_id=11441"},"modified":"2026-04-13T15:47:37","modified_gmt":"2026-04-13T13:47:37","slug":"natures-best","status":"publish","type":"page","link":"https:\/\/www.vildmark.se\/en\/good-to-know\/ecotourism\/natures-best\/","title":{"rendered":"Nature&#8217;s best"},"content":{"rendered":"<div class=\"block-container block-acf-hero\"><div class=\"block is-acf-block acf-hero\"><div class=\"hero hero--design-3 wp-block-acf-hero\">\t<div class=\"container\">\n\t<div class=\"hero-image-wrapper\">\n\t\t\t\t\t \t\t\t\t<picture><source media=\"(min-width: 992px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/IMG_9185-scaled-2379x1350-c-center.webp 1x\" type=\"image\/webp\" fetchpriority=\"high\"><source media=\"(min-width: 0px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/IMG_9185-scaled-360x640-c-center.webp 1x, \/wp-content\/uploads\/2024\/01\/IMG_9185-scaled-720x1280-c-center.webp 2x\" type=\"image\/webp\" fetchpriority=\"high\"><img srcset=\"\/wp-content\/uploads\/2024\/01\/IMG_9185-scaled-2379x1350-c-center.webp\" class=\"\" alt=\"\" fetchpriority=\"high\"><\/picture>\n\t\t\t\t\t\t<\/div>\n\t<div class=\"hero-content-wrapper gradient-2 row\">\n\t\t<div class=\"col-12 col-md-6 order-2 order-md-1 no-margin-padding\">\n\t\t\t<div class=\"hero-fade-bg\">\n\t\t\t\t<div class=\"hero__content\">\n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t<div class=\"acf-innerblocks-container\">\n<div class=\"block-container block-acf-breadcrumbs has-link-color\"><div class=\"block is-acf-block acf-breadcrumbs\"><div class=\"wp-block-acf-breadcrumbs wp-elements-81f54093c41f8449a24871ab8ee6f147\"><ul class=\"breadcrumbs d-flex\">\n\t \n\t<li class=\"breadcrumbs__item has-white-color has-text-color\">\n\t\t\t\t\t<a href=\"https:\/\/www.vildmark.se\/en\/\">Home<\/a>\n\t\t\t<\/li>\n\t \n\t<li class=\"breadcrumbs__item has-white-color has-text-color\">\n\t\t\t\t\t<span class=\"breadcrumbs__item__active\">Nature&#8217;s best<\/span>\n\t\t\t<\/li>\n\t<\/ul>\n\n<\/div><\/div><\/div>\n\n<div class=\"block-container block-core-heading alignleft\"><div class=\"block is-wp-block core-heading\">\n<h1 class=\"wp-block-heading has-text-align-left has-white-color has-text-color\">Nature&#8217;s best<\/h1>\n<\/div><\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"block-container block-core-media-text alignwide\"><div class=\"block is-wp-block core-media-text\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 15%\"><div class=\"wp-block-media-text__content\"><div class=\"block-container block-core-paragraph\"><div class=\"block is-wp-block core-paragraph\">\n<p class=\"wp-block-paragraph\">\u201cEcotourism is responsible travel which helps protect natural environments and supports the well-being of local communities.\u201d (WWF 1994)<\/p>\n<\/div><\/div><\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"414\" height=\"414\" src=\"https:\/\/www.vildmark.se\/wp-content\/uploads\/2023\/12\/nbs_r_5.png\" alt=\"\" class=\"wp-image-800 size-full\" srcset=\"https:\/\/www.vildmark.se\/wp-content\/uploads\/2023\/12\/nbs_r_5.png 414w, https:\/\/www.vildmark.se\/wp-content\/uploads\/2023\/12\/nbs_r_5-300x300.png 300w, https:\/\/www.vildmark.se\/wp-content\/uploads\/2023\/12\/nbs_r_5-150x150.png 150w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n<div class=\"block-container block-acf-cards\"><div class=\"block is-acf-block acf-cards\"><div class=\"wp-block-acf-cards\">\t\t\t\t\t\t\t\t<div class=\"puff__item puff__item--1 \" style=\"\">\n\t\t\t\t<div class=\"row g-0\">\n\t\t\t\t\t<div class=\"col-12 col-md-6 puff__img_wrapper \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"puff__img\" data-link=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source type=\"image\/webp\" media=\"(min-width: 992px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/IMG_9026-scaled-750x463-c-center.webp 1x, \/wp-content\/uploads\/2024\/01\/IMG_9026-scaled-1500x926-c-center.webp 2x\" \/><source media=\"(min-width: 992px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/IMG_9026-scaled-750x463-c-center.jpeg 1x, \/wp-content\/uploads\/2024\/01\/IMG_9026-scaled-1500x926-c-center.jpeg 2x\" \/><source type=\"image\/webp\" media=\"(min-width: 768px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/IMG_9026-scaled-492x304-c-center.webp 1x, \/wp-content\/uploads\/2024\/01\/IMG_9026-scaled-984x608-c-center.webp 2x\" \/><source media=\"(min-width: 768px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/IMG_9026-scaled-492x304-c-center.jpeg 1x, \/wp-content\/uploads\/2024\/01\/IMG_9026-scaled-984x608-c-center.jpeg 2x\" \/><img class=\"\" alt=\"IMG_9026\" srcset=\"\/wp-content\/uploads\/2024\/01\/IMG_9026-scaled-750x463-c-center.jpeg\" \/><\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-12 col-md-6 \">\n\t\t\t\t\t\t<div class=\"puff__content\">\n\t\t\t\t\t\t\t<div class=\"w-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Ecotourism \u2013 Protecting Nature and Culture<\/h2>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"puff__text\"><p>Over the past decades, ecotourism has successfully helped protect unique natural and cultural sites around the world. It is also one of the fastest-growing sectors in international tourism.<\/p>\n<p>&#8220;Nature\u2019s Best&#8221; is a Swedish ecotourism quality label, designed to ensure high-quality experiences while promoting nature conservation, environmentally responsible travel, and respect for local culture. It serves as a shared trademark for Sweden\u2019s top nature tour operators and their best experiences.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"puff__item puff__item--1 \" style=\"\">\n\t\t\t\t<div class=\"row g-0\">\n\t\t\t\t\t<div class=\"col-12 col-md-6 puff__img_wrapper order-md-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"puff__img\" data-link=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source type=\"image\/webp\" media=\"(min-width: 992px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-37-scaled-e1707752350564-750x463-c-center.webp 1x, \/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-37-scaled-e1707752350564-1500x926-c-center.webp 2x\" \/><source media=\"(min-width: 992px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-37-scaled-e1707752350564-750x463-c-center.jpg 1x, \/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-37-scaled-e1707752350564-1500x926-c-center.jpg 2x\" \/><source type=\"image\/webp\" media=\"(min-width: 768px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-37-scaled-e1707752350564-492x304-c-center.webp 1x, \/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-37-scaled-e1707752350564-984x608-c-center.webp 2x\" \/><source media=\"(min-width: 768px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-37-scaled-e1707752350564-492x304-c-center.jpg 1x, \/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-37-scaled-e1707752350564-984x608-c-center.jpg 2x\" \/><img class=\"\" alt=\"Zweden-V\u00e4rmland-TimberRafting-BjornSnelders-37\" srcset=\"\/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-37-scaled-e1707752350564-750x463-c-center.jpg\" \/><\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-12 col-md-6 order-md-1\">\n\t\t\t\t\t\t<div class=\"puff__content\">\n\t\t\t\t\t\t\t<div class=\"w-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Nature\u2019s Best six principles of ecotourism<\/h2>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"puff__text\"><ol>\n<li><b><\/b><b>Respect the limitations of the destination<\/b> \u2013 minimize impact on nature and culture.<\/li>\n<li><b><\/b><b>Benefit the local economy.<\/b><\/li>\n<li><b><\/b><b>Adapt the entire business for the environment.<\/b><\/li>\n<li><b><\/b><b>Contribute actively to protection of nature and culture.<\/b><\/li>\n<li><b><\/b><b>Invest in the joy of discovery, knowledge, and respect.<\/b><\/li>\n<li><b><\/b><b>Quality and security on the trip.<\/b><\/li>\n<\/ol>\n<p>Vildmark i V\u00e4rmland certified the <b>Timber Rafting on Klar\u00e4lven<\/b> with <i>Nature\u2019s Best<\/i> in 2002. Over the years, we have continuously updated our approach. However, when the certification was revised (<i>Nature\u2019s Best 2.0<\/i>), we conducted a full review of our operations again during the winter of 2020\/2021.<\/p>\n<p>We did this because we believe it benefits you as a guest, us as a team, the local community, and the nature and culture we operate within. Together, we will continue to develop this experience and ensure its credibility for the future.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"puff__item puff__item--1 \" style=\"\">\n\t\t\t\t<div class=\"row g-0\">\n\t\t\t\t\t<div class=\"col-12 col-md-6 puff__img_wrapper \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"puff__img\" data-link=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source type=\"image\/webp\" media=\"(min-width: 992px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-22-scaled-750x463-c-center.webp 1x, \/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-22-scaled-1500x926-c-center.webp 2x\" \/><source media=\"(min-width: 992px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-22-scaled-750x463-c-center.jpg 1x, \/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-22-scaled-1500x926-c-center.jpg 2x\" \/><source type=\"image\/webp\" media=\"(min-width: 768px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-22-scaled-492x304-c-center.webp 1x, \/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-22-scaled-984x608-c-center.webp 2x\" \/><source media=\"(min-width: 768px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-22-scaled-492x304-c-center.jpg 1x, \/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-22-scaled-984x608-c-center.jpg 2x\" \/><img class=\"\" alt=\"Zweden-V\u00e4rmland-TimberRafting-BjornSnelders-22\" srcset=\"\/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-22-scaled-750x463-c-center.jpg\" \/><\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-12 col-md-6 \">\n\t\t\t\t\t\t<div class=\"puff__content\">\n\t\t\t\t\t\t\t<div class=\"w-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Vildmark i V\u00e4rmland\u2019s Ecotourism Policy<\/h2>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"puff__text\"><p>Since our founding in 1980, we have operated with respect for both nature and the local community. Preserving the history of log driving on the Klar\u00e4lven River and creating local job opportunities\u2014allowing people to stay or move here\u2014were key reasons for starting our company.<\/p>\n<p>Our goal remains the same: to run a long-term, sustainable business that protects nature. We aim to grow in harmony with local conditions, in an environmentally friendly and climate-smart way.<\/p>\n<p>We package both timber rafting and canoeing experiences responsibly, considering history, culture, safety, and practical execution. Guests receive insights into this through travel documents, videos, and briefings from our knowledgeable instructors.<\/p>\n<p>We carry on the long tradition of log driving and its craftsmanship by allowing people to build their own rafts and drift with the current of the Klar\u00e4lven.<\/p>\n<p>Whenever possible, we source goods locally and prioritize environmentally friendly products. Most of our provisioning is done through local shops in Klar\u00e4lvdalen. We also encourage our guests to shop locally, supporting the area\u2019s economic development.<\/p>\n<p>Each year, both guests and staff are invited to provide feedback, helping us learn and improve.<\/p>\n<p>We have carefully assessed the risks of all our activities and developed plans to minimize them. Our goal is for guests, our team at Vildmark i V\u00e4rmland, and the local community to have fun and create unforgettable experiences.<\/p>\n<p><b>Ecotourism<\/b> is the perfect word to describe our vision: a locally driven adventure tourism that takes great responsibility for nature, culture, and people. Simply put, it\u2019s about traveling in a fun yet responsible way\u2014with care and respect.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n<\/div><\/div><\/div>\n\n<div class=\"block-container block-core-buttons\"><div class=\"block is-wp-block core-buttons\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.vildmark.se\/en\/good-to-know\/ecotourism\/\">back to Ecotourism<\/a><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cEcotourism is responsible travel which helps protect natural environments and supports the well-being of local communities.\u201d (WWF 1994)<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":22081,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-11441","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nature\u00b4s Best | Vildmark i V\u00e4rmland<\/title>\n<meta name=\"description\" content=\"Nature\u2019s Best\u201d is a quality label for Swedish ecotourism that promotes more environmentally friendly travel and care for the cultural values of destinations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vildmark.se\/en\/good-to-know\/ecotourism\/natures-best\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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