{"id":13723,"date":"2024-01-29T17:34:40","date_gmt":"2024-01-29T16:34:40","guid":{"rendered":"https:\/\/vildmark.se\/?page_id=13723"},"modified":"2026-04-07T11:24:14","modified_gmt":"2026-04-07T09:24:14","slug":"vision","status":"publish","type":"page","link":"https:\/\/www.vildmark.se\/en\/good-to-know\/vision\/","title":{"rendered":"Vision"},"content":{"rendered":"<div class=\"block-container block-core-cover alignfull\"><div class=\"block is-wp-block core-cover\">\n<div class=\"wp-block-cover alignfull is-light\"><img loading=\"lazy\" class=\"wp-block-cover__image-background wp-image-4841 lazy\" alt=\"\" data-src=\"\/wp-content\/uploads\/2026\/06\/6b8aecff8a34ccd2dda7593b9303590b-1920x1080-c-center.webp\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-30 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\"><div class=\"block-container block-acf-breadcrumbs has-link-color\"><div class=\"block is-acf-block acf-breadcrumbs\"><div class=\"wp-block-acf-breadcrumbs wp-elements-ae395aef82224c05201d320dfaf74186\"><ul class=\"breadcrumbs d-flex\">\n\t \n\t<li class=\"breadcrumbs__item has-white-color has-text-color\">\n\t\t\t\t\t<a href=\"https:\/\/www.vildmark.se\/en\/\">Home<\/a>\n\t\t\t<\/li>\n\t \n\t<li class=\"breadcrumbs__item has-white-color has-text-color\">\n\t\t\t\t\t<span class=\"breadcrumbs__item__active\">Vision<\/span>\n\t\t\t<\/li>\n\t<\/ul>\n\n<\/div><\/div><\/div>\n\n<div class=\"block-container block-core-heading alignleft\"><div class=\"block is-wp-block core-heading\">\n<h1 class=\"wp-block-heading has-text-align-left has-white-color has-text-color\" style=\"font-size:3.5rem\">Vision, business concept &amp; the purpose<\/h1>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"block-container block-acf-cards\"><div class=\"block is-acf-block acf-cards\"><div class=\"wp-block-acf-cards\">\t\t\t\t\t\t\t\t<div class=\"puff__item puff__item--1 \" style=\"\">\n\t\t\t\t<div class=\"row g-0\">\n\t\t\t\t\t<div class=\"col-12 col-md-6 puff__img_wrapper \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"puff__img\" data-link=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source type=\"image\/webp\" media=\"(min-width: 992px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-34-scaled-750x463-c-center.webp 1x, \/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-34-scaled-1500x926-c-center.webp 2x\" \/><source media=\"(min-width: 992px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-34-scaled-750x463-c-center.jpg 1x, \/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-34-scaled-1500x926-c-center.jpg 2x\" \/><source type=\"image\/webp\" media=\"(min-width: 768px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-34-scaled-492x304-c-center.webp 1x, \/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-34-scaled-984x608-c-center.webp 2x\" \/><source media=\"(min-width: 768px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-34-scaled-492x304-c-center.jpg 1x, \/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-34-scaled-984x608-c-center.jpg 2x\" \/><img class=\"\" alt=\"Zweden-V\u00e4rmland-TimberRafting-BjornSnelders-34\" srcset=\"\/wp-content\/uploads\/2024\/01\/Zweden-Varmland-TimberRafting-BjornSnelders-34-scaled-750x463-c-center.jpg\" \/><\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-12 col-md-6 \">\n\t\t\t\t\t\t<div class=\"puff__content\">\n\t\t\t\t\t\t\t<div class=\"w-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Vision and business concept<\/h2>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"puff__text\"><p><strong>Vildmark i V\u00e4rmland\u00a0<\/strong>will inspire and deliver unforgettable, world-class experiences in nature &#8211; nature that we all must take care of to preserve for future generations.<\/p>\n<p><strong>The business concept<\/strong>\u00a0for Vildmark i V\u00e4rmland is to offer unforgettable nature-based activities and experiences for families, friends, companies and groups. We do this by:<\/p>\n<ul>\n<li>giving guests an opportunity to build their own\u00a0timber raft\u00a0and float down river Klar\u00e4lven<\/li>\n<li>having\u00a0canoe tours\u00a0in rivers and lakes far away from stress and haste<\/li>\n<li>offering a grand experience of nature and a personal challenge through\u00a0adventure in Brattfallet\u00a0and river rafting<\/li>\n<li>offering pleasant accommodation at\u00a0Klar\u00e4lvens Camping\u00a0with short nature-based adventures and activities<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"puff__item puff__item--1 \" style=\"\">\n\t\t\t\t<div class=\"row g-0\">\n\t\t\t\t\t<div class=\"col-12 col-md-6 puff__img_wrapper order-md-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"puff__img\" data-link=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture><source type=\"image\/webp\" media=\"(min-width: 992px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/IMG_2082-scaled-750x463-c-center.webp 1x, \/wp-content\/uploads\/2024\/01\/IMG_2082-scaled-1500x926-c-center.webp 2x\" \/><source media=\"(min-width: 992px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/IMG_2082-scaled-750x463-c-center.jpg 1x, \/wp-content\/uploads\/2024\/01\/IMG_2082-scaled-1500x926-c-center.jpg 2x\" \/><source type=\"image\/webp\" media=\"(min-width: 768px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/IMG_2082-scaled-492x304-c-center.webp 1x, \/wp-content\/uploads\/2024\/01\/IMG_2082-scaled-984x608-c-center.webp 2x\" \/><source media=\"(min-width: 768px)\" srcset=\"\/wp-content\/uploads\/2024\/01\/IMG_2082-scaled-492x304-c-center.jpg 1x, \/wp-content\/uploads\/2024\/01\/IMG_2082-scaled-984x608-c-center.jpg 2x\" \/><img class=\"\" alt=\"I en kanot paddlar tv\u00e5 personer i ett mycket smalt parti p\u00e5 Svart\u00e4lven. Himlen h\u00e4nger gr\u00e5tt, det verkar ha regnat till alldeles nyligen.\" srcset=\"\/wp-content\/uploads\/2024\/01\/IMG_2082-scaled-750x463-c-center.jpg\" \/><\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-12 col-md-6 order-md-1\">\n\t\t\t\t\t\t<div class=\"puff__content\">\n\t\t\t\t\t\t\t<div class=\"w-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>The purpose is to:<\/h2>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"puff__text\"><ul>\n<li class=\"li\">offer a more enjoyable way to travel for all parties &#8211; more fun for our guests, for our instructors, and for the locals.<\/li>\n<li class=\"li\">manage evertyhing professionally.<\/li>\n<li class=\"li\">purchase goods and services locally.<\/li>\n<li class=\"li\">be in nature on its own terms and rhythm so that our joint responsibility for it becomes clear.<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n<\/div><\/div><\/div>\n\n<div class=\"block-container block-core-buttons\"><div class=\"block is-wp-block core-buttons\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/vildmark.se\/en\/good-to-know\/\">back to \u201cgood to know\u201d<\/a><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":13741,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-13723","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vision | Vildmark i V\u00e4rmland<\/title>\n<meta name=\"description\" content=\"What goals and vision drive Vildmark i V\u00e4rmland forward? 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