2005-Thomas Starck-Eld

Ecotourism

What is nature tourism and what is ecotourism?

Unfortunately there’s no global definition for “nature tourism”. I Sweden we use it mostly as “activities, accommodation, meal and other tourism services where the experience in the nature itself is at the center” (National natur tourism strategy, 2018). All packaged activities from Vildmark i Värmland can thereby called as nature tourism. But we choose to go one step more and be a ecotourism company labeled according to “Nature’s best”.

Read what this means for us in practice and what challenges we face. Valuable suggestions for improvement are always welcome.